Because only using one country – France – as an example, 6 out of 10 French people own smartphones, which means over 34 million of users (source: Mobile Marketing Association France, baromètre marketing mobile 2016).
Why mobile applications?
Mobile web traffic is 3 times higher than mobile apps audience. However, it’s worth bearing in mind that, as audiences increase, average time on mobile web declines – these guys are not too loyal! Contrarily, the mobile app fans spend 20x more time browsing them comparing with time of mobile web visitors. It’s easy to notice that the app users are a very loyal bunch!
(source : Comscorm US Mobile App Report 2016).
You might wonder why even YouTube developed its own application?
Simply because with a mobile app they can offer access to their videos even for those who are offline. With YouTube Go, loyal fans can easily download videos and watch them with no internet. The offline feature has been created following data constraints in countries such as India. But it’s relevant globally, not only in developing parts of the world.
“In an increasingly mobile-first world, India gives us early insights into the future of the Internet. Moreover, we learned the issues Indians may have with connectivity, and data constraints can be universal.” explains Sundar Pichogai, CEO, Google India (source Le Monde).
Can I create my own app without IT and dev involvement?
Nowadays, there are multiple ready-to-use and personalised tools available on the market. Mobile apps can be built by dragging and dropping images, videos and documents. These kind of native applications behave and provide the same quality as bespoke solutions.