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Agile mobile content – how to take control of in-house app costs

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Agile mobile content – how to take control of in-house app costs

Why agile mobile content is important? Modern consumers find information about everything themselves without listening to brands. To help with this marketers have been creating content for years. But customers expect agility: up to date content performing flawlessly on their device of choice.

Brands have been creating content for years to help with this – content designed to stimulate interest, and deliver valuable information, right when consumers are looking for it. Content which can help to assert a brand’s authority on a topic – or spark a relationship.

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App of the month – mobile marketing in metals industry

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App of the month – mobile marketing in metals industry

Read about the latest mobile app and digital magazine created with our software. Working with our Austrian partner CeeQoo and a creative technologies company Qupik, Primetals Technologies, a leader in engineering and plant construction in the metals industry, decided to modernise their marketing communications approach by bringing their two existing magazine apps together into one new generation app type called Next Gen app.

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