Attribution in marketing is “recognising what leads people to do what you want” – which channel makes them buy. But, in this era of multi-channel marketing and content everywhere, it’s important to remember that when a person convert more than one channel and content may have contributed.
Worlds Association of Newspapers and News Publishers (WAN IFRA) unveiled the latest findings from their 7th annual, global survey. Here is an outline of key findings and observations of the industry challenged by technologies and shrinking revenues.
Today’s marketers are fully aware that content is the backbone of modern marketing, but how content is developed and deployed is now fundamental. Today’s consumers don’t actually think about channels or platforms. Modern content, like modern consumers, should be platform agnostic.
At Rakuten Aquafadas we solve technical issues and develop technology of tomorrow. But people often ask what our job titles really mean. That’s why we decided to ‘decode’ who we are and we’re starting a regular column with short interviews with our technical talent. Today a Back End Developer.
Come and join us at a breakfast meeting in Paris, 26.09.17. We’ll serve fresh coffee and breakfast and all you have to do it to keep your ears open to get inspiration and ideas about ROI, digital content and apps, success case studies and best technologies for today’s marketers.
Why agile mobile content is important? Modern consumers find information about everything themselves without listening to brands. To help with this marketers have been creating content for years. But customers expect agility: up to date content performing flawlessly on their device of choice.
Brands have been creating content for years to help with this – content designed to stimulate interest, and deliver valuable information, right when consumers are looking for it. Content which can help to assert a brand’s authority on a topic – or spark a relationship.
Today’s enterprises have become content creators and publishers. To succeed in the fast-paced business world they’re on a hunt for content management and publishing business tools that can mirror the way their employees work. In this article, we’re explaining how integration between cloud sharing tools and apps technology is the answer.
Our lives turned digital. Hardware and software, content and apps, blogs and videos, omnipresent data: they are all here to stay. Check latest stats and infographic to brush up your knowledge.
Times are challenging for the press and magazines industry. Readership is declining, fake news scandal making headlines, new technologies forcing change and advertising revenues falling. In this blog we’re covering a few factors shaping the media industry yesterday and today.
Your app is ready. But Apple decided to reject it due to ‘marketing content’. What can you do to get the ever so important ‘OK’ from Apple to finally see your content on the App Store? Here are some tried and tested ideas businesses and app developers can use.
Cars industry is booming in China. No surprisingly the German Continental Corporation, one of the world’s biggest automotive suppliers, decided to go east and distribute their existing digital magazine about the future of mobility to the Chinese audience. And we’re proud to say that the Aquafadas technology and partners working with us made it happen.
Are you looking for innovative technology to handle your company content? How to impress with interactivity, boost collaboration of teams, move your brand message across various digital devices to expand reach? Browse and discover our new case studies and tools overview pages.
Nowadays when referring to content colourful, bite-size articles with catchy headlines come to mind. Created by marketing departments and designed to engage and communicate with various audiences. But what does this buzz word really mean? Is it a perfect connector or distractor? And what are 3 key enterprise challenges when it comes to content?
To showcase our tools capabilities and share interesting insights we produce our own interactive magazine. The new edition number 11 is ready and you might notice a Japanese feel to it as we’re focusing on our Rakuten Group related news! It’s available for iOS and Android users.
Read about the latest mobile app and digital magazine created with our software. Working with our Austrian partner CeeQoo and a creative technologies company Qupik, Primetals Technologies, a leader in engineering and plant construction in the metals industry, decided to modernise their marketing communications approach by bringing their two existing magazine apps together into one new generation app type called Next Gen app.
The biggest mobile industry event Mobile World Congress is about to take place in Barcelona. Each time key players in tech gather to unveil new mobile phones and discuss key trends and innovation etc. Aquafadas will be there too.
Aquafadas and their Middle East partner MCG Consulting are excited to announce a new client: Arab Open University. Using Aquafadas technology AOU will create digital books for their students and release them through their own branded digital app.
2016 is drawing to a close and what a year it has been! Here at Aquafadas we’ve been tackling digital and mobile challenges with our clients from various industries and parts of the world. We are proud of our client portfolio, our part in their digital transformation and results achieved together!
Saint-Gobain is a multinational construction and high-performance materials leader. Isover is a key player in insulation products market. They’ve been known for their innovative spirit and decided to sell with a difference using a successful sales enablement app – dynamic and interactive.
Elasticsearch is the latest buzz word in the industry. This powerful search engine is becoming highly popular. With hundreds of apps and pieces of content, Aquafadas is one of the top stores of documents. Therefore we’re interested too. So what is it all about?