Breakfast meeting, Aquafadas office, 12th April, Paris
Collaboration and knowledge share were on our minds when we decided to invite marketing teams from leading brands: Adecco, Deloitte, Banque de France and GEFCO. Over a cup of coffee marketeres from all sectors shared thinking based on a sales enablement app example presented by Adecco’s Marketing Manager Jean-Paul Bouteloup, delivered in collaboration with Aquafadas.
850 branches across the country
Multiple offices, geographically dispersed workforce and varied sales documents were only some of Adecco’s marketing teams headaches. How to expand sales ability whilst streamlining workflow? Adecco Adecco Essentiel App was an answer!
Outdated sales content
Number of PDF and PPT sales presentations were produced centrally and distributed with no means to track usage. Many of them never reached recruitment consultants. How to stop invaluable sales tools from getting lost amongst multiple unread emails or on the intranet? Adecco Essentiel App was an answer!
Astonishing adoption and satisfaction rate
Over 60 sales resources were gathered in a sales enablement app Adecco Essentiel. With one simple click Adecco sales teams were able to uncover guides and tools helping them before, during and after meetings – all available online and offline. On the other side, central marketing teams received an intuitive tool with user behaviour analytics. They were able to see who used the app, what presentations were read and all the pressos were up to date and protected with a login.
Within a very short time over 78% of Adecco consultants downloaded and started using the app. And over 90% of them really liked the digital experience.
One month only to deliver Adecco Essentiel app
With easy-to-use tools from Aquafadas, it took 1 month only to build and launch the app. With Adobe InDesign plugin from Aquafadas, Adecco’s designers simply recreated existing presentations in all available formats and published them in an app.
And the future?
Adecco is pleased with results and streamlined workflow. The innovative resource created lots of buzz and interest internally. And 4 Adecco business units would love their own Adecco Essentiel app!
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- Business and Mobility – sales enablement apps
- 2 May. 5.30 – 6.30pm CEST (GMT +2)