In the fast paced connected world of today, it is hard to keep up with the latest stats and insights when it comes to internet browsing, mobile vs desktop usage smartphones and apps. Check key industry findings.
Today’s marketers are fully aware that content is the backbone of modern marketing, but how content is developed and deployed is now fundamental. Today’s consumers don’t actually think about channels or platforms. Modern content, like modern consumers, should be platform agnostic.
Olivier Alluis, formerly an innovation center lead at IBM, joins senior management at Rakuten Aquafadas alongside president Yasufumi Hirai and CEO Koichiro Takahara.
At Rakuten Aquafadas we solve technical issues and develop technology of tomorrow. But people often ask what our job titles really mean. That’s why we decided to ‘decode’ who we are and we’re starting a regular column with short interviews with our technical talent. Today a Back End Developer.
Come and join us at a breakfast meeting in Paris, 26.09.17. We’ll serve fresh coffee and breakfast and all you have to do it to keep your ears open to get inspiration and ideas about ROI, digital content and apps, success case studies and best technologies for today’s marketers.
Why agile mobile content is important? Modern consumers find information about everything themselves without listening to brands. To help with this marketers have been creating content for years. But customers expect agility: up to date content performing flawlessly on their device of choice.
Brands have been creating content for years to help with this – content designed to stimulate interest, and deliver valuable information, right when consumers are looking for it. Content which can help to assert a brand’s authority on a topic – or spark a relationship.
Those who followed us for a while remember our crazy eyed fish Aqua – our logo and tools mascot! We’re proud to announce that it is now present on Viber as a fun sticker character. Don’t wait, download it now to enjoy its daily adventures. And follow our Viber Public account.
This August in Shanghai senior lecturers and professors from various universities in China learnt how to create e-books. Organised by Rakuten Aquafadas local trainers the session gathered 25 individuals from universities in China who explored and learnt about the possibilities of interactive design, publishing system and apps management.
At Rakuten Aquafadas we solve technical issues and develop technology of tomorrow. But people often ask what our job titles really mean. That’s why we decided to ‘decode’ who we are and we’re starting a regular column with short interviews with our technical talent. Today a Creative Technologist.
With the new Apple iOS11 expected this September comes the end of support for 32 bit-apps. This has been long time coming and here are a few handy tips what this means and how developers can fix the issues to stop their apps from becoming obsolete.
The German agency wdv Group launched an innovative media app for their customer BGW – the statutory accident insurance for non-governmental institutions in health care and welfare care. The free app available on smartphone, phablets and tablets (iOS and Android) provides mobile access to the BGW magazines.
A few weeks ago Adobe announced goodbye to its Flash software. It will be ‘killed’ (as some headlines announced it) by the end of 2020 and the software for making Flash will be renamed from Flash Professional CC to Animate CC. Here is all you need to know and the impact it might have.
Today’s enterprises have become content creators and publishers. To succeed in the fast-paced business world they’re on a hunt for content management and publishing business tools that can mirror the way their employees work. In this article, we’re explaining how integration between cloud sharing tools and apps technology is the answer.
Our lives turned digital. Hardware and software, content and apps, blogs and videos, omnipresent data: they are all here to stay. Check latest stats and infographic to brush up your knowledge.
Times are challenging for the press and magazines industry. Readership is declining, fake news scandal making headlines, new technologies forcing change and advertising revenues falling. In this blog we’re covering a few factors shaping the media industry yesterday and today.
Your app is ready. But Apple decided to reject it due to ‘marketing content’. What can you do to get the ever so important ‘OK’ from Apple to finally see your content on the App Store? Here are some tried and tested ideas businesses and app developers can use.
Aquafadas Rakuten took a further step in its relationship with the Global Innovative Group Rakuten and becomes Rakuten Aquafadas.
Cars industry is booming in China. No surprisingly the German Continental Corporation, one of the world’s biggest automotive suppliers, decided to go east and distribute their existing digital magazine about the future of mobility to the Chinese audience. And we’re proud to say that the Aquafadas technology and partners working with us made it happen.
Are you looking for innovative technology to handle your company content? How to impress with interactivity, boost collaboration of teams, move your brand message across various digital devices to expand reach? Browse and discover our new case studies and tools overview pages.
Nowadays when referring to content colourful, bite-size articles with catchy headlines come to mind. Created by marketing departments and designed to engage and communicate with various audiences. But what does this buzz word really mean? Is it a perfect connector or distractor? And what are 3 key enterprise challenges when it comes to content?