New York: Aquafadas Digital World Tour

New York: Aquafadas Digital World Tour

new-york5 down, 5 to go! After a successful event in New York on Thursday, we are now officially half way through the exciting Aquafadas Digital World Tour! So, what hot digital publishing news did attendees find out about in the Big Apple?

The engaging presentations began with Dave Hemmer, Aquafadas Managing Director of Sales, giving guests an overall view on the Aquafadas Digital Pubishing System and the tools available for publishers to maximize on their digital strategy.

The Future of Digital Publishing
Expert speakers, Betsy Loredo (Executive Editor & Creative Executive, Sesame Workshop) and Kathy Leski (Executive Director of Solutions, RR Donnelley) then joined a panel discussion with Matthieu Kopp, CTO at Aquafadas and IDPF member, to discuss the theme ‘Finding and Engaging the Audience of Tomorrow’. Moderated by Michael Rovner, Mr Finn Content Works, the group provided an in-depth insight into the evolution of digital publications and the interactive tools at our disposal. The Sesame Street S’more app gave a beautiful example of how digital can captivate young readers via interactive reading, videos, games and more, all available via the Aquafadas InDesign plugin.

With a closing word from Aquafadas CEO, Claudia Zimmer, the evening ended with the classic cocktail and networking – in true World Tour style.

Mexico, Sao Paulo, Barcelona and Tokyo still to come! Register now for the Aquafadas Digital World Tour!