PwC Store app – embodiment of digital innovation in client relations

PwC Store app – embodiment of digital innovation in client relations


About PwC

PwC is one of the Big Four accounting firms in the world. It focuses on audit, assurance, tax and consulting services. Their 223,000 employees are present in 157 countries delivering expert reports around innovative topics, interacting with senior clients from various sectors. The French speaking group covers 23 countries and employs over 5800 people.

Context: digital transformation and innovative tools

PwC is one of the pioneers when it comes to digital enterprise and employees. In 2016 they have launched a digital platform designed to help companies accelerate in digital transformation. And they needed an innovative tool for their own sales consultants strengthening their position when it comes to digital. Their key objective was ‘quality meeting experience’ through stunning digital demos, filled with often confidential stats and information.

Solution: interactive client relations app

Coinciding with their attendance at the biggest mobile industry event Mobile World Congress 2017 in Barcelona, they unveiled their new mobile application created with Aquafadas tools. ‘PwC Store’ is a client relations tools, filled with highly enriched demos, designed for 1,000 of the French PwC group consultants equipped with iPads.

“At PwC, our experts accompany enterprises on their digital transformation journey. Therefore, it was crucial for us to work with the latest digital solutions as an embodiment of our own digital innovation. Thanks to the PwC Store we digitised our insights and expertise, enabling real time sharing, making it more accessible and reinforcing dialogue and active client participation.”, Gabrielle Mendes, Digital Marketing and Communications Director, PwC France

Key benefits of the app

    • PwC store enables centralisation of all commercial presentations, all kept up to date and easily sharable with PwC consultants
    • At the same time thanks to integrated analytics, it helps with efficiency measurements
    • And it supports the operational teams when it comes to real time changes and downloads even when offline
    • It‘s a perfect tool when it comes to embedding interactivity such as videos and other features allowing to perfectly illustrate PwC expertise

“Our clients are now able to interact with our demos. And our consultants can at the same time easily tailor them depending on interlocutor needs.”, Jean-Paul Bouteloup, Marketing Innovation Manager, PwC France.