Kelby Media Group Lights Up Android Devices

Kelby Media Group Lights Up Android Devices


Photoshop experts turned digital publishers, Kelby Media Group expands digital offering to the Android, pioneering the move with Light It magazine this fall


Aquafadas, innovative developer of digital publishing solutions, recently announced that power user Kelby Media Group is using key features of brand new version 3 release of the Aquafadas Digital Publishing System to bring its collection of digital publications to the Android operating system, beginning with the highly popular Light It magazine.


Light It, Kelby’s “how-to magazine for studio lighting and off-camera flash,” was launched on the iPad in August of 2011 and marked the company’s move into digital publishing.“What the partners here wanted was a magazine experience with a bit more. Aquafadas was the only one who could produce that,” says Dave Korman, Senior Premedia Specialist at Kelby. “The plugin for InDesign is very easy to use. It’s geared for designers and doesn’t require any coding, so there wasn’t much of a learning curve.”



Since its launch nearly two years ago, Light It has been well received by the photography community, but the demand for an Android version has been high. With the release of Aquafadas Digital Publishing version 3.0, Kelby was able to leverage the new Android publishing feature to deliver Light It to all its fans. Readers will be able to find Light It for Android on Google Play when it officially launches later this year.

“The great thing we found is, whether it’s Android, iPad or iPhone, once we create that file it’s the same, regardless of the end results, so we don’t have to go back and do any additional work,” comments Felix Nelson, Creative Director at Kelby Media Group. “Once you figure out how to do it the first time, implementing onto other devices is easy. Aquafadas does all the heavy lifting. For us, it’s a matter of going into App Factory and selecting the Android version, then buying app licenses and adding in-app purchases.”


After experiencing a great deal of success with publishing Light It to iOS, Kelby Media Group expanded its digital library to include its other industry magazines, Photoshop User and Lightroom. The team plans to do the same with Android editions.

“Light It is our guinea pig. We get it out there first; see what the response is and how people take to it. If everything goes well, there’s no reason to not go in the same direction,” Nelson says. “Light It has set the pace for our digital publishing strategy and has been really helpful. It’s the vehicle we’ve used to get other publications out there digitally.”


About Light It

Launched in 2011 by Scott Kelby, president of the National Association of Photoshop Professionals (NAPP) and, Light It is the how-to resource for studio lighting and off-camera flash written for both amateur and professional photographers. is a Kelby Media Group company.

Light It is produced using the Aquafadas Digital Publishing System, which allows magazine designers to create fully interactive apps and content for the iPad and iPhone by using the tools they are familiar with, Adobe® InDesign® and QuarkXPress®, and without requiring programming skills.

About the Aquafadas Digital Publishing System

The Aquafadas’ Digital Publishing System covers all aspects of digital publishing from content design and App creation to distribution. It combines the most advanced tools with a versatile library of ready-to-use Apps, ePub3 export, as well as a new Web reader. The digital publishing platform also provides powerful marketing tools, including the ability to integrate advertising campaigns and offer one-click in-App purchases. Sales analysis and reader behavior, now a crucial part of digital publishing, can be easily done seamlessly using analytical tools such as Google Analytics.

About Aquafadas

Aquafadas, creator of innovative digital publishing solutions, allows and facilitates the mass distribution of high quality digital content such as magazines, books, newspapers and comics on all major new platforms, including smartphones, tablets and the Web. A Rakuten group business, Aquafadas provides its technological expertise to Kobo, the world’s fastest growing e-reader provider. Its creative tools are tailor-made for publishers and meet all the industry-specific needs. Trusted Aquafadas customers include Egmont International, Sanoma, Lagardere, Mondadori, Reader’s Digest, Bayard, Standard & Poors, Vodafone, Carrefour and Kelby Media.

Comics publishers use AveComics, the highly innovative digital comics platform created by Aquafadas, to distribute comics on the new devices. The business world is also using Aquafadas tools to migrate content to digital formats. To encourage higher readership and save in print costs, businesses are increasingly taking their marketing, technical, commercial and financial documentation digital. Aquafadas user-friendly creative software for Flash®, HTML5, photo and video editing, is also growing a huge following with graphic design professionals and consumers.