Elegance and functionality – digital demo for the furniture leader

Elegance and functionality – digital demo for the furniture leader


Good living, beauty and arts define Italy. This is where the famous furniture brand Natuzzi has been born nearly 60 years ago since then delivering comfort and stunning aesthetics through their irreplaceable living spaces accessories.

But showcasing luxury, high quality fabrics, sensorial experiences and visual effect is a tricky task when it needs to be done online. And to add to this, it’s a real challenge when beauty mixes with practicalities: up to date catalogues, multi language availability and easy distribution.

These were the challenges faced by Natuzzi when our Italian partners Rekordata and Net-Uno met them.

Who are Natuzzi

Natuzzi Italia is an Italian furniture company specialising in sofas, armchairs and living room accessories. The “made in Italy” brand was launched in 1959 and today it’s present in over 123 countries.

Digital interactive sales demo available on a tablet

In order to highlight the distinctive characteristics of all of the Natuzzi’s products, as well as support sales teams, they decided to create a rich interactive product catalogue available on tablets.

Interactivity and practical use

The app contains a digital brochure, an interactive evolution of the classic printed catalogue. Through images, videos and interactive content the mobile demo enables  real immersion in Italian Natuzzi collection and a trip through the Natuzzi Group values. It’s a practical tool of support at the moment of choice of a product thanks to constant updates and the worldwide distribution. It’s available in Italian with the English version coming soon.

Why Aquafadas tools

Our tools have been chosen due to the range of functionalities perfectly fitting the client needs.

“Thanks to the various functions available from Aquafadas, we studied the most dynamical and interactive solutions to increase the value of the content and to allow Natuzzi customers to live this vast immersive and sensory experience, at the same time discreetly accompanying them in the choice of products and of the style in harmony with their personal taste.”, Daniele Re, Net-Uno