App of the month – Greenpeace Magazin
Social activism redefined – more awareness with a click?
Would it not be nice to get involved with the natural world and peace issues from the comfy warmth of our sofas? Imagine learning more about toxic waste, climate change, peace etc. by simply opening one of your mobile apps? And it’s not a lazy attitude! It’s even got a name of ‘1% rule’ where only a tiny number of us actually physically participate and the rest simply love ‘lurking’
Where doing good and digital meet
Technology and NGOs have been friends for a while. Charities successfully embraced the power of digital to get closer to their donors.
- 92% of them have a website
- 46% publish a blog
- 75% accept online donations
- 95% have a Facebook page
Greenpeace Magazin – one of the best new apps on the App Store
Greenpeace Media in Germany took a step further. They knew that their audience loves getting involved by reading their printed magazine. Therefore they wanted to offer them an additional benefit and a unique reading experience by going digital. New technology allowed them to enrich their content with interactive features, videos and audio to offer even more engaging information about environment, social, nature, food etc. And all of it cheaper for the wallet and more environmentally friendly! And available on iPad and Android tablets as well as smartphones.
We’re proud to say that they’ve chosen to use Aquafadas tools working with our trusted partner CeeQoo. The fair pricing model and ability to use the existing content convinced them even further.
„Greenpeace Magazin is published six times a year with lavishly designed issues and monothematic booklets. Therefore, we looked for a lean solution that allows us to create the Greenpeace Magazin digital design on basis of our InDesign documents. At the same time we didn’t want to create a digital duplicate of the printed magazine, but a rich media publication that fully exploits all advantages of a tablet. Aquafadas offers us the possibilities we need to implement the app with maximum creative freedom.“
Kurt Stukenberg, Member of the Chief Editorial Team (Head of Digital Strategy)
And Apple loved it too recommending it only a few days after launch as one of the best new apps!