Attribution in marketing is “recognising what leads people to do what you want” – which channel makes them buy. But, in this era of multi-channel marketing and content everywhere, it’s important to remember that when a person convert more than one channel and content may have contributed.
What are the latest trends in mobile user experience design today in the interconnected world, dominated by internet-powered devices? Read expert views.
Times are challenging for the press and magazines industry. Readership is declining, fake news scandal making headlines, new technologies forcing change and advertising revenues falling. In this blog we’re covering a few factors shaping the media industry yesterday and today.
Apparently 2016 was a transformative year for corporate learning. Digital transformation changed workplace training tools. In this blog with our eLearning experts, we’re analysing key industry trends for the year ahead: mobile, UX, bite size content and more.
Tech is an industry where men outnumber women at all levels. At Aquafadas we witness this situation on a daily basis and this topic is close to our heart. We’re in a unique position where our CEO is a woman. What causes this significant gender gap and how to change it?
Champagne corks popped, fireworks faded on the sky: 2016 send off completed 2017 is here. Last year brought lots of changes in digital and tech. But what can we expect in 2017? Here are some of the key trends and predictions from leading digital experts.
Our latest Middle East trip has been filled with various conversations with local businesses. It uncovered a really fascinating picture of a digital society with large number of smartphones but a sluggish digital content publishing development. Mixed with local nuances and linguistic puzzle, it’s a very interesting market playing a catch up.
Elasticsearch is the latest buzz word in the industry. This powerful search engine is becoming highly popular. With hundreds of apps and pieces of content, Aquafadas is one of the top stores of documents. Therefore we’re interested too. So what is it all about?
China has just undergone rapid transition from analogue to digital. It has large share of mobile data traffic and just surpassed the US as the largest money-maker for Apple’s App Store. But do Western businesses know how to grasp opportunities in the country behind the Great Firewall?
While working on new features of digital publishing tools we never stop reflecting about today’s challenges and future trends in the e-magazines world. Here are our findings based on opinions and predictions from our press experts clients.
Sharing news with work teams used to be easy. Now imagine growing into a big enterprise, geographically dispersed and multiple the challenge by adding: offline and online employees. Could an employee app provide the solution?
La mobilité au travail fait parti de la digitalisation des entreprises. Travailler hors de son bureau permet d’être plus productif et collaboratif. Avec en moyenne 3 appareils mobiles utilisés pour le travail, vous ne pouvez qu’adhérer !
Pour préparer votre stratégie digitale en matière d’éduction, voici quelques prédictions d’experts pour 2016 : apprentisage personalisé, médias sociaux, réalité virtuelle, 3D printing…
The National Museum of China in Beijing doesn’t have a problem with visitor numbers. In fact, in 2013 it ranked third in the world for attendance. W..
If you spend anytime on Twitter you’re sure to have heard about them.
Digital is breaking down the classroom walls. It’s revolutionizing education. We now have access to learning whenever and wherever we want, on our m..
A study released last week by IDC, a leading market research firm, illustrates gaps in digital readiness among enterprise organizations. According t..