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Today’s marketers are fully aware that content is the backbone of modern marketing, but how content is developed and deployed is now fundamental. Today’s consumers don’t actually think about channels or platforms. Modern content, like modern consumers, should be platform agnostic.
At Rakuten Aquafadas we solve technical issues and develop technology of tomorrow. But people often ask what our job titles really mean. That’s why we decided to ‘decode’ who we are and we’re starting a regular column with short interviews with our technical talent. Today a Back End Developer.
Why agile mobile content is important? Modern consumers find information about everything themselves without listening to brands. To help with this marketers have been creating content for years. But customers expect agility: up to date content performing flawlessly on their device of choice.
Brands have been creating content for years to help with this – content designed to stimulate interest, and deliver valuable information, right when consumers are looking for it. Content which can help to assert a brand’s authority on a topic – or spark a relationship.
At Rakuten Aquafadas we solve technical issues and develop technology of tomorrow. But people often ask what our job titles really mean. That’s why we decided to ‘decode’ who we are and we’re starting a regular column with short interviews with our technical talent. Today a Creative Technologist.
Our lives turned digital. Hardware and software, content and apps, blogs and videos, omnipresent data: they are all here to stay. Check latest stats and infographic to brush up your knowledge.
Times are challenging for the press and magazines industry. Readership is declining, fake news scandal making headlines, new technologies forcing change and advertising revenues falling. In this blog we’re covering a few factors shaping the media industry yesterday and today.
Your app is ready. But Apple decided to reject it due to ‘marketing content’. What can you do to get the ever so important ‘OK’ from Apple to finally see your content on the App Store? Here are some tried and tested ideas businesses and app developers can use.
Are you looking for innovative technology to handle your company content? How to impress with interactivity, boost collaboration of teams, move your brand message across various digital devices to expand reach? Browse and discover our new case studies and tools overview pages.
Nowadays when referring to content colourful, bite-size articles with catchy headlines come to mind. Created by marketing departments and designed to engage and communicate with various audiences. But what does this buzz word really mean? Is it a perfect connector or distractor? And what are 3 key enterprise challenges when it comes to content?
To showcase our tools capabilities and share interesting insights we produce our own interactive magazine. The new edition number 11 is ready and you might notice a Japanese feel to it as we’re focusing on our Rakuten Group related news! It’s available for iOS and Android users.
The era of paper files is truly over. Majority of businesses have transferred (or are in the process of) from paper to digital. Some went mobile first. This important switch has been driven by various factors. Here are some of the key factors driving digital transformation.
Our lives are managed by little portable machines carried in our pockets. Relying on tech gadgets has become normality. Technology revolution is speeding up in front of our eyes. But what does it all mean for our daily lives? Will we be taken over my machines? Read our article about AI robots based on a fascinating keynote presentation from Ben Hammersley from the Wired Magazine.
SAML 2.0 (Security Assertion Markup Language 2.0) is an open standard for exchanging authentication information between a service provider (e.g. mobile apps) and an identity provider. Thanks to this norm apps are even more secure and users management is less of a headache. Adecco working with Aquafadas implemented the SAML 2.0 norm.
In every database life cycle there is always a moment when it’s time to ‘move’. There might be many reasons why: hard disc running out of space; performances of the network or system really ugly, or outdated hardware. Here at Aquafadas two latter factors pushed us to migrate. This article outlines the journey we went through and the setbacks we encountered. We hope it will be useful and answers some of the questions you might have.
Are you looking for latest mobile and digital insights? Something you could read when on the go on your phone. To help you access news on devices you like most we edit and create our own digital magazine – Wave Mag.
As digital transformation is impacting all companies in all sectors, the traditional way of working is quickly becoming out of date. We’re witnessing a shift from offline to online, with ‘digital enterprises’ and ‘digital employees’ emerging in front of our eyes. But what does it really mean?
Apparently 2016 was a transformative year for corporate learning. Digital transformation changed workplace training tools. In this blog with our eLearning experts, we’re analysing key industry trends for the year ahead: mobile, UX, bite size content and more.
Did you know that exactly 10 years ago the first ever iPhone was unveiled? To celebrate this milestone, we have gathered interesting and intriguing stats and some analyst predictions for Apple. What about you? When did you get your first ever iPhone?
Champagne corks popped, fireworks faded on the sky: 2016 send off completed 2017 is here. Last year brought lots of changes in digital and tech. But what can we expect in 2017? Here are some of the key trends and predictions from leading digital experts.
2016 is drawing to a close and what a year it has been! Here at Aquafadas we’ve been tackling digital and mobile challenges with our clients from various industries and parts of the world. We are proud of our client portfolio, our part in their digital transformation and results achieved together!