Today’s marketers are fully aware that content is the backbone of modern marketing, but how content is developed and deployed is now fundamental. Today’s consumers don’t actually think about channels or platforms. Modern content, like modern consumers, should be platform agnostic.
Why agile mobile content is important? Modern consumers find information about everything themselves without listening to brands. To help with this marketers have been creating content for years. But customers expect agility: up to date content performing flawlessly on their device of choice.
Brands have been creating content for years to help with this – content designed to stimulate interest, and deliver valuable information, right when consumers are looking for it. Content which can help to assert a brand’s authority on a topic – or spark a relationship.
The German agency wdv Group launched an innovative media app for their customer BGW – the statutory accident insurance for non-governmental institutions in health care and welfare care. The free app available on smartphone, phablets and tablets (iOS and Android) provides mobile access to the BGW magazines.
Today’s enterprises have become content creators and publishers. To succeed in the fast-paced business world they’re on a hunt for content management and publishing business tools that can mirror the way their employees work. In this article, we’re explaining how integration between cloud sharing tools and apps technology is the answer.
Cars industry is booming in China. No surprisingly the German Continental Corporation, one of the world’s biggest automotive suppliers, decided to go east and distribute their existing digital magazine about the future of mobility to the Chinese audience. And we’re proud to say that the Aquafadas technology and partners working with us made it happen.
Nowadays when referring to content colourful, bite-size articles with catchy headlines come to mind. Created by marketing departments and designed to engage and communicate with various audiences. But what does this buzz word really mean? Is it a perfect connector or distractor? And what are 3 key enterprise challenges when it comes to content?
Read about the latest mobile app and digital magazine created with our software. Working with our Austrian partner CeeQoo and a creative technologies company Qupik, Primetals Technologies, a leader in engineering and plant construction in the metals industry, decided to modernise their marketing communications approach by bringing their two existing magazine apps together into one new generation app type called Next Gen app.
Showcasing luxury, high quality fabrics, sensorial experiences and visual effect is a tricky task when it needs to be done online. Natuzzi Italia decided to solve this challenge by creating an interactive tablet demo for their furniture business. Read our new case study.
SAML 2.0 (Security Assertion Markup Language 2.0) is an open standard for exchanging authentication information between a service provider (e.g. mobile apps) and an identity provider. Thanks to this norm apps are even more secure and users management is less of a headache. Adecco working with Aquafadas implemented the SAML 2.0 norm.
PwC is one of the Big Four accounting firms in the world. They’re one of the pioneers when it comes to digital enterprise and employees. They needed an innovative tool for their own sales consultants strengthening their position when it comes to digital. They decided to create the PwC Store – client relations app using Aquafadas tools.
As digital transformation is impacting all companies in all sectors, the traditional way of working is quickly becoming out of date. We’re witnessing a shift from offline to online, with ‘digital enterprises’ and ‘digital employees’ emerging in front of our eyes. But what does it really mean?
2016 is drawing to a close and what a year it has been! Here at Aquafadas we’ve been tackling digital and mobile challenges with our clients from various industries and parts of the world. We are proud of our client portfolio, our part in their digital transformation and results achieved together!
Saint-Gobain is a multinational construction and high-performance materials leader. Isover is a key player in insulation products market. They’ve been known for their innovative spirit and decided to sell with a difference using a successful sales enablement app – dynamic and interactive.
TF1 is the first and oldest TV station in France. With multiple external audiences and over 2700 employees to communicate to, they decided to transform their comms by going digital. Read our case study why and how they launched the ‘TF1 Group’ communication mobile app and an employee’s’ mobile magazine using Aquafadas tools.
China has just undergone rapid transition from analogue to digital. It has large share of mobile data traffic and just surpassed the US as the largest money-maker for Apple’s App Store. But do Western businesses know how to grasp opportunities in the country behind the Great Firewall?
The secret of startups growth ? Individuals with vision. That’s the most important fuel of Aquafadas: meaningful encounters, supportive innovators and enthusiastic employees. This is how Claudia Zimmer and Matthieu Kopp, co-founders of a mobile publishing company Aquafadas summarize their adventure in 2016 marking their 10 years anniversary.
Marketing agency TF1 has just launched a digital cinema magazine Panoramik. It is a free monthly publication designed for smartphones featuring cinema related quizzes, articles and anecdotes. It is a great example of how to introduce non intrusive product placement blended with topical content.
Is Poland ahead or lagging behind when it comes to business digitisation? Are mobile apps for enterprise booming there? Thanks to our international partners network, we uncover challenges and barriers in different countries across the globe. This is a brief overview of handy stats and insights from Poland.
Did you know that the total number of smartphones around the world is higher than the global population? There are 7.9 billion mobile devices and only 7.5 billion people. And they spent 2 out of 3 browsing minutes on mobile. And you? When did you last use your mobile? Could it be useful for your business too?
Work accidents can create substantial impact on a day-to-day business activity as well as a costly dent in a budget. But nowadays companies are able to develop their bespoke mobile applications available on mobile, tablets and desktop giving access to security procedures even when offline.