Rakuten Aquafadas Blog

Les contenus agiles pour mobiles – Comment avoir le contrôle sur les coûts des applications créées en interne.

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Les contenus agiles pour mobiles – Comment avoir le contrôle sur les coûts des applications créées en interne.

Why agile mobile content is important? Modern consumers find information about everything themselves without listening to brands. To help with this marketers have been creating content for years. But customers expect agility: up to date content performing flawlessly on their device of choice.

Brands have been creating content for years to help with this – content designed to stimulate interest, and deliver valuable information, right when consumers are looking for it. Content which can help to assert a brand’s authority on a topic – or spark a relationship.

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