3 reasons why your company needs an investor relations app

3 reasons why your company needs an investor relations app


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Mobile apps are entering company digital ecosystems fast. Every day more and more enterprises take the plunge into the world of mobile. It’s not surprising considering the ever-growing number of devices, evolving customers and employees habits and omnipresent digital transformation touching every single aspects of our lives.

  • 80% of internet users own a smartphone {Socialmediatoday}
  • The number of devices managed in the enterprise increased 72% from 2014 to 2015 {Citrix}
  • In 2015, the number of mobile workers in the world will surpass 1.3 billion {Fliplet}
  • 64% of decision-makers read their e-mail on a mobile device {Business2community}

But what kind of mobile apps might be useful for the 21st century businesses and why?

Today, we are starting our new series covering different sectors and business needs and how digital and mobile can bring results, optimise work, improve communications and sales pipelines.

Investor relations

Investor Relations (IR) is all about the communication of information between a company and the investment community.  Investor Relationship officers used to hold crucial company stats in their thick paper folders. Latest updates then got moved to the IR sections of company websites. But what is the future of this invaluable content and the way it’s going to be communicated with fund providers? Are mobile apps the answer?

3 reasons why you should consider an investors relations app

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By developing an investor app, 21st century businesses meet their two key business objectives: communication and engagement. An app allows them to create not only a communication channel but a personal loyalty tool. They move away from mass communication via IR section on their websites to almost a one-to-one conversation. Crucial company update, in app messages and relevant alerts arrive straight to stakeholders devices, simply and on time. Investors no longer need to make an effort, they receive and review info at their convenience. Flow of information starts with a one click only (switching the push up notifications on) delivered directly to their them no matter where they: in the office or jet setting the world whilst on frequent business trips.

  • Personal and engaging
  • One click communication
  • 24/7 and up-to-date  

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But are frequent messages and updates enough in today’s business world? Relations with investors require persistence but also seduction delivered via powerful branding. Companies with engaging brand aimed at IR stakeholders have the advantage of delivering focused, consistent and convincing presence leading to more powerful connections with investors. By taking advantage of latest digital tools, those in charge of IR conversations, can catch attention via stunning mobile content in a form of: interactive annual reports, videos, image-led company news. In the highly competitive 21st century business environment winners are those who can present not only numbers but most importantly core company values.

  • Brand led
  • Interactive
  • With company values at the forefront

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And there is no time to wait. Competition is working hard getting ahead in attracting investors of today but most importantly of tomorrow. Latest stats show that more than one-in-three American workers today are Millennial {PewResearchCenter} and this new digital native generation of 20 or 30-year-old will soon become the ones playing cards – the investors of tomorrow. And there is no doubt that when it comes to investing, Millennials are taking a completely different approach. Giving their love for anything mobile and tech related, all it takes them are a few clicks on an app to review the information and make an investment. They want tools that give them control, they want information anytime rather than waiting for a quarterly email with a finance report.

  • Adapted to digital first generations
  • Future proofed
  • Pushing ahead of the competition  

Contact us

If you think this article is interesting, you may find our sales teams even more passionate. They will be more than happy to help you to create your own IR app ready before the end of the year.