App of the Month – Fendt Focus Magazine
Tractors and harvesting equipment are state-of-the-art technological gems: shiny, perfect and wonderfully complex. Engineers love the power of precision and farmers enjoy the efficiency and maximised yield. But how do you communicate about complexity of these amazing machines built on average from over 10,000 components? And how do you explain their wonderfully advanced stories in multiple languages to audiences across the globe?
Innovative spirit from Fendt
Fendt is the leading high-tech brand within the AGCO Corporation. They’re a manufacturer of agricultural machines providing a full line of tractors, combine harvesters and balers. They’re geared towards customers with the highest demands and they pride themselves of delivering to highest standards.
“Driving a Fendt is more than just driving a tractor.“
Precise products – beautifully interactive app
Experiencing the Fendt brand story is filled with emotions represented by powerful agricultural machines, committed employees and happy clients driving Fendt machines. But how do you show this beauty in brand communication?
Fendt decided to follow the same precision and advanced tech and have chosen us – Aquafadas! They wanted innovative digital tools to increase already high readership of their print magazine. With interactivity features including videos and tutorials they aimed at reaching younger farmers and suppliers on devices they prefer – tablets and smartphones. And they needed efficiency when it comes to integrating all languages in one app in order to tell their brand stories across the globe.
Learn more about Aquafadas tools to find out if your brand could benefit too